Here are some other lesser-known terms related to Google Ads

1. Ad Scheduling: A feature that allows you to specify certain days and times when your Google ads should be shown, based on your target audience's behavior.
2. Broad Match Modifier (BMM): A type of keyword match type that allows you to specify which words in your keyword phrase are essential for triggering your ads, using a "+" symbol.
3. Call-Only Ads: Ads that are designed to encourage users to call your business directly, rather than clicking through to your website.
4. Conversion Tracking: A tool that allows you to track how many users complete a desired action on your website after clicking on your ad, such as filling out a form or making a purchase.
5. Cost-Per-Click (CPC): The actual amount you pay for each click on your ad, which is determined by your bid amount, ad quality, and relevance.
6. Impression Share: The percentage of times your ad is shown compared to the total number of times it could be shown, based on your targeting settings and competition.
7. Remarketing: A targeting strategy that allows you to show ads to users who have previously interacted with your website or app, based on their past behavior or interests.
8. Search Terms: The actual words or phrases that users type into the search engine, which triggers your ads to be shown.
9. Target CPA: A bidding strategy that allows you to set a target cost-per-action (CPA) and let Google automatically adjust your bids to reach that goal.
10. Target ROAS: A bidding strategy that allows you to set a target return on ad spend (ROAS) and let Google automatically adjust your bids to reach that goal.

If you're looking for help with your Google Ads campaigns, we encourage you to contact us today. Our team will work closely with you to understand your business goals and create a customized strategy that meets your needs and budget. With our expertise and dedication, you can trust that your campaigns will be in good hands with Nikitha.com.