Many might have heard about bounce rate. When lots of people visit the website but just move away immediately without viewing or buying from any other pages of the ecommerce website then the bounce rate is high for that website. The sales will decrease due to this. Nikitha, one of the best ecommerce website development company in Chennai provides some tips to overcome bounce rate.
Tips to Reduce Ecommerce Website Bounce Rate:
1. Optimizing the Loading Speed of the Ecommerce website is essential. According to the report, 72% of the bounce rate happens for ecommerce website that has long loading time. And it can drop to 38% when the loading speed is optimized. Practically, the visitors will not spend much time to view an ecommerce page. They will move to other websites rather than waiting to look into your products. Hence, when ecommerce website is designed, checking the loading speed is mandatory.
2. Ready-made ecommerce website has lots of advantages. It is affordable, time-saving, scalable and easily customizable. But it is necessary to check several factors on custom ecommerce websites too. Here also, checking the loading speed is required. Secondly, in the design and development phase, checking the filters and search tab functionalities is essential.
3. Registration is significant for both the parties when shopping in the ecommerce portal. However, more complex registration pages will annoy the users. Instead, it can be simple. The ecommerce websites can be logged in using the Google accounts or any other social media accounts too. The custom ecommerce development must maintain the database to process the registration in a careful and easy manner.
4. An ecommerce website design must match the product that is showcased in it. For example, if the ecommerce platform is selling kids products, then the design must be colorful and pleasant. Some designs must be plain and simple.
Through all these measures, the bounce rate can be decreased for the ecommerce website. Getting professional help will aid for the betterment. If you think that the bounce rate is high for your ecommerce website then contact us. Our design experts will guide through the entire process.
