The ad budget is managed by the client, with the above-mentioned amount being the minimum requirement for a month
You can increase your ad budget anytime you want to drive more business conversions.
To proceed, we require an order confirmation email along with the website and Gmail account login credentials for Google Ads. The monthly service charge payment is also required to start the ad campaign.
Our Google Ads experts will create a professional landing page with effective calls to action, ensuring better conversion rates from our Google Ads campaign.
Our Google Ads specialists begin by researching and identifying potential keywords for your campaign. We then apply our secret recipe to your Google Ads campaign, delivering unbelievable results.
Our Google Ads experts will create an ad account using your email. Once the account is set up, our team will request access to manage your Google Ads through our manager account. After that, we won't need access to your email unless any account-level settings require adjustments.
Receive leads directly via email, phone calls, and WhatsApp. Our Google Ads experts will implement a proven strategy to maximize business conversions from these generated leads, ensuring you get the most out of every opportunity.
Achieving success requires ongoing optimization and daily monitoring. Our Google Ads specialists carefully track user behavior using advanced experience monitoring tools. Simultaneously, our web developers work to enhance landing pages, ensuring every aspect of your campaign is optimized for maximum performance.
Maximize your growth potential by leveraging advanced technology. We're here to manage and optimize your new business leads through Google Search Ads, driving your business to new heights.
Search Ads: In top search engines like Google, the search ads will be displayed at top and bottom of search results. These are simple text ads which uses the keywords in the text. When people search using those keywords, the text ads will be displayed. Here, ad owners must pay to search engines for each click for showcasing their ads on their platform. And that's the name it gets - pay-per-click (PPC ads).
Display Ads: The display ads fall under the Google Display Network. As its name refers, the display ads can be of any type including images, useful videos or the content that interacts with the audience. And secondly, display ads can be of any form like banner advertisement, infographics,animations etc.
Video Ads: The video ads are displayed in YouTube and other Google video partners - websites and apps. The video ads can be of any of the following forms - skippable/non-skippable ads, bumper ads, outstream ads or in-feed video advertisement.
Re-targeting Ads: The re-targeting ads will be displayed to people who visited your website already but didn't show any conversion like shopping your products or filling any form or contacting you for the services etc. Through this ad type, the conversion rate can be increased.
Shopping Ads: Shopping ads are different from search ads. Instead of only text, here, in shopping ads, the image of the products that you sell will be displayed along with price, your company name etc. These sorts of ads are well suitable for ecommerce business.
App Ads: help promote your mobile app across Google’s vast network, including Google Search, Play Store, YouTube, and more. With automated targeting and ad creation, App Ads streamline the process by leveraging your app's metadata to generate tailored ads. This efficient solution helps you reach the right audience, boosting app downloads and engagement.
We implement necessary improvements to build trust on the landing page and maximize conversion rates. By refining the design based on testing results, we enhance navigation, accessibility, and the overall user interface to improve ease of use
After launch, we continuously monitor search terms and user behavior, collecting data to make ongoing improvements, making adjustments as needed to maximize user satisfaction.
Unlike many Google Ads agencies that outsource web design and development, we have a dedicated in-house team. As a well-established web development company since 2003, we offer comprehensive solutions under one roof, ensuring better quality, communication, and faster delivery.
"At first, I was wondering whether Google ad experts at Nikitha can do a good job. But after talking with them, I understood that they are experienced and can do the PPC campaign very well. Honestly, I am completely satisfied with them. Nikitha was recommended by one of my friends. I truly appreciate their dedication."
"Working with the Nikitha team was awesome. I couldn't manage the Google ads effectively last time. As I had no time to concentrate on PPC since I was concentrating on my own tasks. And so, this time I handed over the job to people at Nikitha. Now I started getting customers via PPC ads. Thanks to the team."
"PPC experts at Nikitha are really doing a fabulous job. They interacted with my team and collected all the required data. They also informed about the progress now and then. They are passionate, affordable and recommendable."
Start your online ad campaign with Nikitha.com for just ₹300 per day and attract more potential leads. Our Google Ads certified experts will help you leverage the power of Google Ads, the most trusted and powerful online advertising platform, to drive traffic from Google search results, YouTube, and its extensive network.
These are the steps involved in creating and managing the successful PPC ads. Via these steps, you will get the leads easily. However, you need not worry about these steps, as our Google ads experts are there to handle the procedures.
It is only via keywords; the customers will know about your business online. Hence it is significant to research and analyze the keywords that can be used to portray your business in PPC ads. Secondly, focusing on the keyword regrouping is essential. For example, you are selling more than one product/service in your website. And if you want to advertise all those, then keyword research must be done for each products/service and group them separately in PPC ad campaign.
Landing page is one of the website pages where visitors land by clicking your ad. It must provide information about your business. The landing page must be SEO friendly and clear with the information to grab visitors attention. Our Google ads experts will optimize the landing page via A/B testing.
Google have certain PPC guidelines that ad owners must follow. For example, in text ads, there must be appropriate headlines and description text with only 90 characters. Headline 1 & 2 must be of 30 characters each. And all sorts of PPC ad forms must fall under the guidelines to get displayed in the search engine. Hence, we take more care in creating the ad for PPC.
The next step in this process is – setting up the ad campaign page. Appropriate ad campaign management tool will be utilized to create and manage the campaign. Here, CPC (Cost Per Click), CTR (Click-Through Rate), CPA (Cost per Acquisition) and ROAS (Return on Ad Spend) parameters are managed and tracked during the ad campaign process. The ad budget that you allocate for display of ads will be utilized during the active campaign.
Via this strategy, we can increase or decrease the keyword bids. And as a result, the bid money can be controlled for each keyword and ads.
This is crucial step, as it will decide the progress of the PPC ad campaign. Our Google ad experts are keen in tracking the process flow frequently. Through monitoring, you will get to know the number of visitors to the landing page, number of purchases done etc. It is also possible to track whether target audience are reaching the niche. Based on these results, the PPC algorithm can be modified.
