Logo Design Knowledge Base

What is Logo?

Logo design is an absolutely indispensable part of corporate branding strategy and should always be assigned to professional logo designers. Log is a symbolic representation of one’s organisation or service. A professional logo designer is not just a graphic designer but he should also have ideas about branding and positioning of business. Depending on your requirements he will create a logo that would successfully exude the nature and attitude of your business. He also needs to understand the media in which you are going to use your logo; it can be web, print, electronic media (TV commercial etc) or a mixture of all of these. Most successful companies say ‘Small is beautiful’, ‘Smaller is better’.

Basically there are four types of logos: glyph, alpha-glyph, alphanumeric or a combination of any of these. There are a number of factors that should be looked into to determine what would be the ideal solution for you. A professional logo designer can help you to decide which type of logo is best suited for your business and can make people perceive your company as a huge corporate house with much credibility even when it might be just a one man shop.

Why do You Need a Logo

• To look bigger and established
• To build image and corporate identity
• To increase your selling and chance of earning
• To brand your products and services
• To reach out and attract clients
• To differentiate you from your competitor
• To represent your quality and goodwill